What Is Speech, Language and Communication free essay sample

Explain each of the terms speech, language, communication, speech, language and communication needs. NYMPH (1 . 1) Communication A way of sending signal/information to other people. Includes body language, facial expressions, gesture and language Communication involves: Sending information (Verbally o non verbally) Receiving Information Interpretation Understanding information Communication refers to how we interact with others: ; Language Is used to represent concepts and thoughts ; Using language In different ways; to question, clarify, describe etc. Non-verbal rules of communication; good listening, looking at people Language Structured communication with a set of symbols that are spoken written or signed. Language refers to speaking and understanding language: ; Using words to build up sentences, sentences to build up conversations and longer stretches of spoken language ; understanding and making sense of what people say. Speech Vocalizes language Speech refers to: ; Saying sounds accurately and in the right places in words ; The sounds people use to communicate words ; Speaking fluently, without hesitating, or prolonging or repeating words or sounds ; Speaking with expression with a clear voice, using pitch, volume and Intonation to purport meaning. We will write a custom essay sample on What Is Speech, Language and Communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Speech, language and communication needs Children with speech, language and communication needs (SELL) find It difficult to communicate with others.Some children find it hard to understand what is said to them, form words and construct sentences, find the right words to express thoughts and feelings, and understand rules for social interaction and conversation. SELL can have a lasting effect on childrens lives. Studies of children with SELL have shown that children whose language difficulties are unresolved by the time they start school are more likely to have later academic, social and emotional difficulties associated tit their language difficulty.What Is Speech, Language and By utilizations Receiving information ; Language is used to represent concepts and thoughts ; Using language in different ways; to question, clarify, describe etc. ; Non-verbal ; Using words to build up sentences, sentences to build up conversations and longer stretches of spoken language.

Free Essays on Example Essay

Has someone ever scared the living hell out of you when you’re driving by almost running you off of the road? Well I hate to tell you but it’s probably someone just like me who is using a cell phone, eating, or even trying to read. People like me don’t even care about surrounding cars. For some reason it is easier to do things like eating in the car because it saves a lot of time, I guess. For example, every morning I’m in a rush because I wake up late, so the easiest thing to do is eat my breakfast in the car. I even notice others putting on makeup in the car which usually takes two hands, which should be on the wheel. Mirrors in the car are supposed to be used as looking at cars around you not yourself. People just think that it is alright to drive recklessly as long as they look nice or feed themselves. I think that this is a very serious issue and most accidents do happen because of this. Even after we see some horrible wrecks we just keep on doing what we have to do. On the news every once in a while I hear about cell phones and how dangerous it is to talk on them while driving, and yes it is dangerous, but what about the other things we do in cars that needs to be addressed to. Cell phones, although helpful to us when in an emergency, are used way to often in a car. When on a cell phone we have at least one hand free, but then I think about when I eat and I have no hands free and I use my knee to drive. Others and I need to start thinking of others when we do these things and put an end to it. Worst of all when these things happen at the same time; eating, people honking at us, and then a cell phone ringing , and trying to turn the radio down. These could all build up to a point of insane road rage. No wonder we are always getting into accidents. We try to blame it on the car, others, or the weather conditions, but in reality it is us not caring. The point is that we need to stop what were doing and focus on ... Free Essays on Example Essay Free Essays on Example Essay Has someone ever scared the living hell out of you when you’re driving by almost running you off of the road? Well I hate to tell you but it’s probably someone just like me who is using a cell phone, eating, or even trying to read. People like me don’t even care about surrounding cars. For some reason it is easier to do things like eating in the car because it saves a lot of time, I guess. For example, every morning I’m in a rush because I wake up late, so the easiest thing to do is eat my breakfast in the car. I even notice others putting on makeup in the car which usually takes two hands, which should be on the wheel. Mirrors in the car are supposed to be used as looking at cars around you not yourself. People just think that it is alright to drive recklessly as long as they look nice or feed themselves. I think that this is a very serious issue and most accidents do happen because of this. Even after we see some horrible wrecks we just keep on doing what we have to do. On the news every once in a while I hear about cell phones and how dangerous it is to talk on them while driving, and yes it is dangerous, but what about the other things we do in cars that needs to be addressed to. Cell phones, although helpful to us when in an emergency, are used way to often in a car. When on a cell phone we have at least one hand free, but then I think about when I eat and I have no hands free and I use my knee to drive. Others and I need to start thinking of others when we do these things and put an end to it. Worst of all when these things happen at the same time; eating, people honking at us, and then a cell phone ringing , and trying to turn the radio down. These could all build up to a point of insane road rage. No wonder we are always getting into accidents. We try to blame it on the car, others, or the weather conditions, but in reality it is us not caring. The point is that we need to stop what were doing and focus on ...

Managing people and organisations - Strategic human resource Essay

Managing people and organisations - Strategic human resource management - Essay Example On the other hand, outsourcing persists in the 21st century because it ensures that non-core functions of an organisation are carried out by external parties and this allows a business to focus on its core commitments (Morgan, 2008 p26). This means that in the conflict between human resource challenges and the role outsourcing will exist into the foreseeable future. This paper examines the elements, features and components of outsourcing in the context of human resource management. It analyses the unexpected costs and competitions that arises from outsourcing. It does examine the failures of outsourcing, challenges of outsourcing in relation to human resource strategy alignments as well as the tangible and intangible consequences of outsourcing. The paper will also touch on other aspects of human capital that is affected by outsourcing like the learning and development of employees in relation to innovation, job security matters as well as contractual issues and matters. 2.0 Alignmen t of HR Strategies and Patterns in Outsourcing Outsourcing intervenes in the overall strategy of an organisation as well as specific departments of organisations. Firms choose to outsource components of their operations because of some cost advantages and/or strategic benefits. The advantages that outsourcing brings to an organisation include; allowing staff to focus on their core areas, attainment of key strategic objectives, lowering and stabilising costs, responsiveness to market conditions and reductions in costs (Kleim, 1999: Quinn, 1999). In spite of these advantages, outsourcing comes with some inherent costs and obvious disadvantages which can affect the overall strategy of an organisation. This include over-dependence on outsiders, hidden costs and contract issues, loss of control and motivational/commitment issues on the part of employees from the external firm (Currie & Willcocks, 1997). The costs and benefits of outsourcing are quite enormous. Although some of them are o bvious, others are hidden. These dynamics have a strong and significant effect on the human resource strategy of an organisation. 2.1 Elements of HR Strategy Human Resource strategy is a component of corporate strategy. It involves three main elements: 1. Long term plans 2. It affects the whole organisation and 3. It involves top level managers (Tribus, 1987). This implies that human resource strategy is determined by senior management of an organisation like directors and other senior HR executives in the organisation. In the practical sense, HR strategy is the concern of the Human Resource Manager and it is determined by the wider views and strategies of the CEO and the Board of Directors. Additionally, the activities of some of the committees of the board of directors affect the components and operation of the human resource unit of a business. Secondly, HR strategy has long term implications. In other words it involves plans and policies that are created for a period of over 7 y ears. This include blueprints on how employee concerns must be identified and resolved. Furthermore, HR strategy affects the entire organisation. The strategic plans and objectives of the HR department are meant to determine the actions of different parts of the organisation including the various employees and management. Human resource management intervenes with organisational strategy,

Answer to legal problem questions Essay Example | Topics and Well Written Essays - 1250 words - 1

Answer to legal problem questions - Essay Example While in the case of Daniels V. Anderson6 involving similar facts, Daniels counter-sued by alleging that the Board failed to discharge their duty of care and diligence. The Court held that auditors and executive directors are liable in negligence since they had no mechanism in place allowing the directors to monitor the audit which contributed to failure to report the irregularities. Further, it ruled that the test for the breach of duty of care was objective. The court laid down mandatory duties for directors: to acquire basic standard of understanding of the company’s business; under a continuing obligation to keep informed of the company’s activities; undertake a â€Å"general monitoring† of the company’s affairs; and understand the financial status of the company. The case of ASIC V Rich7 affirmed the decision in Daniels8 line of cases regarding the required duty of care and skill among directors. While the case of Clark9 held that there is a â€Å"co re, irreducible requirement† of involvement among directors in the management of the corporation which prohibits â€Å"sleeping or passive directors†. Applying these cases, the suit filed by the auditor against DD, WW and SS shall prosper for failure to exercise the standard of care and diligence required under S180. Their negligence caused damage to NatureWorld for failure to monitor the financial condition of the company and to conduct a â€Å"general monitoring† of the company’s affairs. The Corporation should file a case against the auditor, DD, WW and SS, as executive directors for breaching the standard of care and diligence required under S180, which provides a civil liability provision, for the damage incurred by the corporation brought about by such breach. Facts/Issues: One of the employees of the company, Noi Dea was negligent while conducting a tour,

Virtue Ethics and Mattel's Case Essay Example | Topics and Well Written Essays - 1250 words

Virtue Ethics and Mattel's Case - Essay Example Truthfulness also means reporting regularly to the board of directors and top management, who at the beginning of GMP, were dedicated to realizing the virtues of their program. They wanted business ethics that had clear standards and measures, and Sethi et al. (2011) helped provide those necessities. The main concern with GMP is the clash between the truthfulness principle and actual reporting practices. After finding problems with one of Mexico’s Mattel plants, operational level managers greatly pressured MIMCO to change its draft report, and suggested that the council overreacted to â€Å"isolated instances† (Sethi et al., 2011, p. 497). MIMCO received a â€Å"list of changes in language† and were asked to include them in the draft report (Sethi et al., 2011, p. 497). This challenge shows the difference between operational managers’ and top management’s commitment to GMP. Apparently, commitment discrepancy exists between the top and operational ma nagers, which undermine the truthfulness of GMP. Courage is another virtue that does not depend sacrificing people’s lives, but on moral courage, where people are not afraid to know and to accept the truth, as well as to use the truth to do what is right (Harper, 2008, p. 197). Solomon (1993) argued that moral courage concerns a process of understanding the big picture, the mission and goals of the organization, and how the organization can attain the best intentions (p. 48). It refers to sticking to the best intentions, however difficult it might be. Being courageous can then be related to truthfulness, because the brave does not fear the truth. When Mattel asked Sethi to lead the...Justice is fundamental to Mattel because it affects GMP’s policies, procedures, and outcomes. Justice concerns being fair to others and responding to unjust policies, procedures, and outcomes. In business, justice refers to the rules and procedures that people use to attain justice, when m aking decisions . Justice concentrates on giving people what is due to them, by respecting their rights and fairly rewarding perceived performance in the workplace. To evaluate the fairness of ethical decisions, three kinds of justice are often used. Distributive justice is the first form of justice, and it pertains to evaluating the outcomes of business decisions and transactions. For Mattel, it seeks to promote distributive justice because it is concerned about the equity of its decision outcomes. The company promotes fair hiring and workplace conditions, for instance, that served workers’ interests. On the contrary, Mattel cannot attain distributive justice, when its licensees are concerned. GMP applied only to companies owned and/or managed by Mattel, which does not include licensees. Justice for all employees cannot be attained through selective auditing policies.

Community Relations of MAS holdings

Community Relations of MAS holdings In any company, the greatest challenge is managing the business. To support this end, a companys relationship with the community plays a pivotal role. In terms of corporate social responsibility MAS Holdings has done a considerable amount of work towards uplifting Sri Lankans in a social context. It has also worked to retain customer attraction through achieving their targets and maintaining customer compliance standards by ensuring the employees work in a safe working environment. This report illustrates MAS Holdings relationship with the community and provides recommendations for improving community group relationships for business well-being. Company Background MAS Holdings is a company, which has focused on the apparel manufacturing business for the last 20 years. It has great success to date with a consolidated turnover of approximately more than 400 million USD and has a massive growth in operations. The majority of the success has been achieved within the US market, which accounts for almost 60% of sales. Europe and UK provides the majority of the balance. In terms of customer focus, the company gains 50-55% of turnover from Victoria Secret, 14% from Gap another 10% from Marks Spencer. In terms of global presence, the company is present in more than 5 locations globally, including China, Vietnam, Indonesia, Mexico, India, Hong Kong, United Kingdom, Maldives and US. The company is made of multiple investments mostly in the form of joint ventures in Intimate Apparel Manufacturing, Elastic Manufacturing, Knit Fabrics, Lace, Bra Accessories and recently Design Development. Key stakeholders and their level of influence and impact on the company 2a). Benefits of stakeholders analysis for MAS Holdings Undertaking a taking stakeholder analysis benefits the company as follows, Opportunity to identify the interest of the all stakeholders on the company Recognizing the groups that affect or affected by the company The power level of each stakeholder and ways to reduce negative impact on the company Identifying the stakeholders who have decrease association with MAS and getting them involved in company events at particular stages Identify potential issues that might disrupt the company It also helps to visualize the risk factors and plan strategic responses 2b). Key community groups and their impact on the company Stakeholder mapping provides insight in to which parties have the most impact on the company (See appendix 2). Described below is the influence and impact of each stakeholder. CEO and The Board of Directors (High Interest + High Power) This includes companys major players and potential stakeholders. In it consists of the chairperson, Mahesh Amalean and the board of directors which includes the other two Amalean brothers and 7 directors. (Refer appendix 2 figure) From the beginning MAS was a benchmark for being a superior employer. All the main key players of the company are responsible for sustainability in community development. By looking at the significant steps that have been taken by them to develop the community and their employees it is clear that they have made a big difference. As per Ajay Amalean it was the right thing to do. We had absolutely no idea that 20 years down the road, the things we were doing would be called CSR. Venture Capital and Customers of (High Interest + High Power) According to the power interest mix (Refer appendix 2 Figure 2) there is a clear indication that this is a category with high interest and power. Without these key individuals or groups, such as joint ventures, with Speedo and strategic partners such as Nike, Makes Spencer, Victorias Secret and Gap MAS Holdings part of the business operations would not have its current success. When MS selected MAS for their green manufacturing plant project (As mentioned in appendix 2 page ii) it demonstrated their recognition as a global customer that MAS is an organization that is conscious of environmental and social sustainability. This recognition will results in better relationship with worlds leading brands that are under pressure to maintain sustainability and it will help to maximize the profit of the company by attracting new customers and through customer retention. Employees (High Interest + Low Power) The higher management at MAS Holdings has set its employee objectives which are called as KPIs (Key performance indicators). However the drivers of these main KPIs are the employees themselves. It is noticeable in the Mendelows matrix (Refer appendix 2 Figure 2) this category holds high interest and low power on decision making. This group includes the executives and the machine operators of the company. In MAS, 92% of the employees are women. Focusing the women in the company MAS has launched an empowering program which is called Women Go Beyond (Refer appendix 2 page v). The men, who are working at MAS, enjoy the same benefits as women. These activities result in company growth through employee attraction and retention. Thus recruiting process is easier and the annual labor turnover is much less. As mentioned in appendix 2 these activities also results in higher productivity of operations, which is a one of the main achievements of a manufacturing plant. Community ( Low Interest + Low Power ) As mentioned in the mendelows matrix this category has a low interest and a power, but the company point of view its important to have a close relationship with the communities MAS operators. Hence they need more man power for their operations and its a great advantage when having a close relationship with the community specially in recruiting people and also in retaining them which will be discussed future in the report. How MAS use relationship marketing and approach the community through its concept 3a). Relationship marketing Relationship marketing refers to all marketing activities directed towards establishing, developing and maintaining successful relational exchanges Morgan hunt 1994 It is important to understand the benefits of maintaining good relationships with the community groups. Not only in FMCG companies but also within business to business companies, manufacturing plants benefit by having close relationships with the community groups that are relevant to them through the practice of sustainability within these communities. Though it doesnt have a direct impact on the company with regards to profits, sustainability, helps to increase the company standards, reputation and profits in a way that is mutually beneficial to the community and the company. By developing such enduring relationships the company can gain trust within the community, build employee commitment and loyalty towards the company. These things give long lasting benefits to the company. MAS Holdings is a company that gets these positive results out of such community relationships. 3b). What MAS Holdings does to attract their community groups and reach their hearts When building a relationship it should be done from a combination of Trust, commitment and cooperation. Trust According to Morgan hunt trust is defined as confidence in an exchange partners reliability and integrity Trust can be seen as a long term investment for the business. It works as glue in building business relationships with all stakeholders. Building trust among the customers and suppliers of will allow the MAS business to gain the upper hand to improve business with the US and European countries. In the same way MAS holdings most important resource is labor. As mentioned before 92% of the employees are women. Sri Lankan women are very particular in selecting the working place. Considering the culture, tradition of Sri Lanka, its important for women to have a safe working environment in manufacturing plants which will enhance their trust and the trust of the community. For an instance when started first EPZ in Katunayake and the country is declared as a free trade area most of investors started garment factories in those areas. 90% of the works become women, most or 18 25 of age and they came from rural area of the country, lived in boarding houses near the factory. In this period most of the employees suffered from sexual harassment and assault. They also had long working hours even without prior notice. Breaking through these grey clouds MAS become one of the best employers in Sri Lanka by creating a safe working environment. In addition the Amalean brothers made sure that their work force worked in an air conditioned environment, had free meals, and were given transportation to and from the factory. Commitment This is one the most important element which strengthens relationship marketing. As per Morgan and hunt, commitment is an enduring desire to maintain a valued relationship (Morgan and Hunt 1994, 23) Commitment could be considered in different ways, 1.Commitment towards the organization by the employees, commitment towards the brand or the product also the commitment towards the community etc. In order to foster this commitment MAS Holdings, created incentives based on service period giving gold coins to employees that had completed 5 years of service, providing increments each year so that an employee knew that if they stayed one more year their salary would increase and giving bonuses based on performance which encouraged the employees to be committed to continuous improvement. Co-operation with community groups In order for a business to operate in a geographic location it is important that the people living there are ready to accept the presence of this business. As MAS Holdings has many plants in many locations it has found it useful to co-operate with various community groups in order to establish their presence. For example through the Shadeline factory in the remote area of Mahiyanganaya, various projects were undertaken. These included assistance in building houses funding for primary education and assistance in social welfare. Some of the community assistance was provided through the Buddhist temple in the area which provided access to large portions of the community. Further to that association with the local police and welfare societies provided inroads to the lives of the people. The Level of influence and impact applied by pressure groups on MAS Holdings 4a. Pressure groups Pressure groups are organizations that seek to influence government the public and private business or advance a cause. Often they advance a political or ideological goal. These groups can be placed in to two main categories. Sectional Pressure groups Causal Pressure groups 4b. Sectional Pressure groups Sectional pressure groups represent a section of society. The pressure cause by these groups is often directly beneficial to the members. Religious groups (High impact) -Often in the rural areas of Sri Lanka where several of the MAS Factories are situated the Buddhist temple in that area is the central meeting place and many decisions are made there. MAS as an organization is encouraged to follow the local customs and cultural habits. The Employers Federation (High impact) -is a legal organization that MAS is part of. Adhering to the guidelines set by this organization is beneficial for MAS Holdings goal of ethical hiring and employment 4c. Causal Pressure groups Causal Pressure groups are associated with a set of ideas rather than people. The agendas they pursue may not be directly beneficial to their members. As a member of certain key groups MAS must adhere to standards they set. Some of these are listed below: The Joint Apparel Association Forum (JAAF) (Low impact) is the leading umbrella organization concerning the apparel industry in Sri Lanka. Making Sri Lanka the number one ethical destination for garment manufacturing (the Garments without Guilt initiative) is one of its chief objectives. MAS Holdings is a special invitee to this Forum and is expected to conform to the directives set by this forum. Several sub organizations are part of the JAAF. FAAMA Fabric Apparel Accessory Manufacturers Association FTZMA Free Trade Zone Manufacturers Association NAEA Apparel Exporters Association SLAEA Sri Lanka Apparel Exporters Association SLCGE Sri Lanka Chamber of Garment Exporters SLGBOA Sri Lanka Garment Buying Offices Association Various SBUs of MAS Holdings are involved in many of these sub organizations as well. Worldwide Responsible Accredited Production (WRAP) (High impact) -MAS Holdings is a member of and must adhere to their standards as well. The Board of Investment of Sri Lanka (Low impact) As a member MAS must adhere to certain standards. While these organizations are quite influential in Sri Lanka, MAS has lead the way in Ethical and Responsible employment therefore it is MAS that often sets the standards for these organizations. New communities that MAS can expand their services fro the betterment of the society In the tradition of MAS to lead in the area of CSR in Sri Lanka and sometimes the world, this could be taken for further by analyzing new community groups will always give the opportunity to connect to the community. Its proven that MAS is one of the fast growing companies in the world. Its very important to have a good relationship with the local government, society that they operators since it need more man power and carry out their operations in the respective communities. MAS has been doing all community projects targeting the employees and society such as women go beyond and other CSR activities (Refer appendix 2, page v vi). It needs to look in to future prospect in terms of building a close relationship and the target audiences of the new community groups are, Skilled future generation for Srilanka Target Group -School leavers of MAS employees Providing educational opportunities to the community in areas of English language education and IT Lets learn the importance of environmental sustainability Target Group -Schools (Students) Achieving sustainability Practicing and teaching Environmental sustainability 4 a) Why MAS should choose these two community groups Since MAS is targeting on the community itself it gives greater results to the company and the country when considering future leaders, minds in the country. By providing education which is required in the current business world it helps the young generation to foundation their career paths. By creating a strong and stable generation, it will eventually strengthen the communities of Srilanka, starting from the area that, MAS manufacturing plants operators. This will also benefit the country. When looking company point of view this program will not directly impact, but this will increase imagine and the good will of MAS among the communities which will help the company in recruitments and also in retaining employees. As per the 2nd community group, by helping the schools and spreading the massage about the importance of environmental sustainability by teaching them from their small ages it will give a give impact in their personal lifes as well as the country, environment. Also as mentioned before by establishing the name of MAS in their hearts by doing a worthwhile project to their lifes and the community MAS always be company that is socially responsible. Hence most of the MAS customers are particular on the CRS projects that MAS does, these kinds of projects gives positive marks and will strength the relationship with the customers as one of the responsible suppliers in the world which will attract more customers around the world. 4b Skilled Future generation for Srilanka Providing educational opportunities to the community in areas of English language education and IT MAS competes in the global market and deals mainly with the US and Europe. In order to communicate with its customers the most relevant language is English. No business that is global can survive without information. MAS recognized this need early in the game and is dependent on Information Technology for all information needs both internal and external. While there have been government initiatives to foster the teaching of English and IT these have often failed due to a lack of funding or will power. Having a community that is fluent in English and adept in IT provides MAS with a greater pool of individuals to select from for employment. Before looking at the all the school leavers MAS could target on the family members of employees at MAS. The selection criteria of this could a relative of a employee at MAS, who is 18 -27 age and has completed G.C.E advance level 2 passes and unemployed. While providing primary education to these communities can be carried out by supporting the government initiatives, family members of employees can be chosen out of the community to provide scholarships for further education. In this way MAS can give back to those who support the business while building trust, commitment and sustainability in the community. 4c Lets learn the importance of Environmental sustainability Achieving sustainability Practicing and teaching Environmental sustainability MAS was the first company to recognize the need for Environmental sustainability as a key global concept and put this knowledge into action by creating the first green plant in Sri Lanka. In order to take this message to the community in general MAS will have to create awareness and provide education. Currently there is no provision in the Sri Lankan school curriculum to teach environmental sustainability. Target group could be taken as 15-18 year old students hence it is the best age group that can be thought the importance of environmental sustainability and make it their way of life. To communicate this massage to the selected audience would be schools which are located in the areas that MAS manufacturing plants. As this area of education is most relevant to the future generation it is important that this area of study be included in the Schools curriculum. It is possible that MAS can team up with experts in the field from the United Nations Environment Program (UNEP) to get government approval and support to introduce this vital area of education. By conducting this program in schools, MAS is creating educated youth to the community and also who will be a example to the society and a person who carries a massage on how important sustainable development. These will also benefits MAS indirectly by establish a reputation among the community which the plant operates. Coordinated Communications mix for new community groups projects In order to have success in these two ventures it will be necessary to have a coordinated communication plan. The communications mix must target all the relevant stakeholders. As these are non-profit initiatives the communications mix must be adapted to suit the situation Internal stakeholders Management, Employees External stakeholders- Community, Government, Partners, Customers 5a. Internal stakeholders Management In order for both these initiatives to be successful the management must be aware of them and back them. As most of the decisions for funding will come from this group of individuals it is recommended that direct contact is made (personal selling) and the use of presentations would be advisable. An e-newsletter sent directly to their e-mail account and linked to a website with Links on Facebook and Twitter will provide them with any additional information they need and provide regular updates on the status of these projects. Management can also form a committee or working group to oversee and monitor the process of teaching and the progress of these initiatives. This group will report back to the management. Employees The employees too can receive the same newsletter and management can communicate the needs and progress to the employees at meetings. Making it possible for the employees to get involved in the teaching programs and funding is also recommended so that there is a greater employee ownership for these initiatives. 5b. External stakeholders Community By far the most effort and resources must go to making the community aware of these initiatives and the benefit thereof. While the employees in the community will take part of the message by word of mouth assuring that the correct communication is conveyed will require further effort on the part of MAS Holdings. At the inception of these initiatives the best option would be to start with a public relations campaign which includes press conferences, announcements at town meetings and branding. Having a Brand ambassador (such as one of the members of the Sri Lankan cricket team that work for MAS and are highly regarded by both urban and rural communities)would give a face to these initiatives. The most important part of these communities are the individuals that will receive the benefits of these programs. The teachers and students will receive their curriculum via an approved government syllabus. But programs and workshops can be organized (personal selling) to assure that quality information is available to theses two groups. Having exams to measure English and IT competency and contests to select the best idea for environmental friendliness with prizes awarded t best student or best idea will assure the students interest in these subjects (promotions). Government The shareholders of MAS have demonstrated their goodwill and capability they will not find it difficult to obtain government approval for these initiatives. Recently the government too took the stand that the way forward is through English education and IT. Furthermore if it is demonstrated to them that environmental sustainability is the way forward they too will join the process of becoming green direct selling is the most efficient method of communication here. Partners A great strength of MAS in carrying out a project is working together with partners who have the expertise. Involving The British Council for English education, Microsofts teaching services for fundamental IT education would provide a first step in these areas. For environmental sustainability United Nations Environment Program (UNEP), the Consumer Citizenship Networks (CCN) and the Looking for Likely Alternatives (LOLA) toolkit provide information and know-how. Having joint ventures with the above organizations would be beneficial to MAS and will lean credibility to the efforts. Customers Many customers are interested in the CSR projects undertaken by MAS. In MAS communiquà ©s it is possible to include the websites and social networking sites so that the customers can access more information about these projects. Allowing the customers to get involved through sponsorship will afford them an opportunity to pass on to their customers or the end customer the knowledge that they are not only receiving guilt free environmentally friendly products but also [part of the purchase is going towards community building and the education of the less fortunate. The garments could carry labels such as produced in eco-friendly factories, or your purchase provides for the education of a child in Sri Lanka. Measuring the success of the communications mix for both new community relationships In order to measure the success of the communications mix the standard evaluation criteria must be adapted to reflect the non-profit nature of this venture. Quantitative Measures Managements and employees contribution both financially and through time allocation can be easily quantified. That can then be used as an indicator of the success of the marketing communications. In the long run the number of individuals that are retained by MAS that have attended these programs can be counted and both the success of the internal communication strategy and the success of the programs can be evaluated. Community awareness can be measured by the number of individuals attending the programs. Also the exams that are held for the individuals and the response to the contests will give an indication of the success of the community communication strategy. Using benchmarking tools that the partners have developed over the years it may be possible to measure the success of the communications that have been carried out. For Government, Partners and Customers the main indication of the success of the communication strategy will be their financial participation. Targets must be set for the anticipated contribution and measuring the success of achieving these targets will give a clear indication of the said success. Hits on the website can also be used to quantify interest and communication success. Qualitative Measures Feedback can be obtained from Management and Employees as to their perception of the programs through an e-mail survey. Feedback can also be obtained from the students to ascertain their perceptions and attitudes towards the program. Furthermore community inquiries regarding the program can be accumulated and categorized to measure and determine the success of the communications mix. Conversations with the partners and customers can indicate their observations and thoughts on the endeavor. All this information can be used to measure the success of the marketing mix. Recommendation Continue doing community projects more which will support to sustain the relationship with the community and will also visualize the organization as a good responsible citizen Internally set key performance indicators to measure the amount of CSR projects completed and the quality of the program and the no.of impacts in order to understand value of the programs and can forecast the type programs should given to the community Conduct programs for male members in the company while carrying out women go beyond for the female team members to all employees motivated Manage communication campaigns to the new community groups in a strategic way to attract them to the projects conducted and built trustworthiness among the company Prepare booklets, including CSR projects that has made a difference in the community and also use modern technology to spread the good will of MAS holdings and attract customers Always keep the employees informed on the CRS projects that are done by the company and make feel them that they work for a socially responsible organization Implement a system to collect feedback from all the participants of the CSR projects. Also for new ideas for new projects from employees as well as external groups Conclusion Its very important to maintain a mutually beneficial relationship all the stakeholders since each of them are directly or indirectly involve with the company. MAS has become one of the best multinational companies in terms of business also in community relationships they have maintained. By establishing a good reputation among the communities they operators, local government, customers also the pressure groups it has been easy to execute their business activities anywhere in the country and the world. References Appendix 1 Company Background It was in 1987 when the three brothers, Mahesh, Sherad and Ajay Amaleans took their first step to begin as a small entrepreneurial and to make it one of the largest south Asian intimate apparel manufacture and a competitive sportswear provider in the region. Now a company, with an annual turnover of USD 700 million. MAS Holdings which operates globally includes design studios, and 28 world class manufacturing plants. Thus giving career opportunities for over 45000 people to, excel through their talents and capabilities. MAS Holdings consists of four main divisions namely Intimates, Active, Fabrics, and Investment which are overseen by Corporate Solutions which centralizes the operation in all four strategic business units. Furthermore MAS Holdings has taken a step forward by launching its own lingerie brand Amante in fall 2007 and have made it their strategy to be the premium lingerie brand in Asian region. Vision and the Mission of Vision No.1 preferred partner of the world is leading brands of Intimates Sportswear with a turnover of USD 1Bn by 2010 Mission We provide the worlds leading brands of Intimates Sportswear with reliable innovative design to deliver solutions. Strategic partners and customer portfolio MAS has become one of the strategic vendor for some of the best brands in the world such as Victorias Secret, Nike and Marks Spencer also it services other global brands as Adidas, Reebok, Columbia, Lulu lemon, Banana Republic, Ann Taylor, Lane Bryant, Soma Intimates, GAP and Speedo and much more. Victorias Secret Stores and Nike selected MAS as Vendor Partner of the Year 2006. One of the key factors of MAS success is the ability to forge partnerships with the leaders if the industry such as The Limited Inc,  Triumph International, Speedo International, Stretchline UK, Noyon Dentelles, Prym Intimates Group, Dogi International, Textprint SA and Brandot International. Product range portfolio MAS products can be categorized as below. Competitors of and the market position As a large manufacturing company MAS has international and local competitors. Internationally competitors would be Ace which is a large intimate manufactures in Hong Kong, Clover, Luen Thai which operates in several countries and Tefrone the main competitor in the seamless market and Brandix apparel which is the local rival. Victoria secret positions MAS as their main preferred vendor and the company is regarded as one of the the top 10 intimate manufactures in the world. Analyzing all the information motioned above its clear that MAS holding is a successfully driven family owned company. The brothers decided to stick to their joint venture criteria of choosing partners who brought in technology expertise, marketing knowledge or access to certain markets. Background for Best Ethical practices MAS holdings as a history of ethical business practices that predate the concept of CSR. In addition, it ensures a healthy and safe work place, which regarded as a good business practice. However, the ethical approach to manufacturing is setting the organization apart from the competitive apparel sector. To support the vision of itself developed their own CSR strategy called MAS Go beyond, this program empower the organizations 92% of the female workforce also develop a sustainability-mined n youth, future employees and leaders of the organization. Source Company website, Researches on the web, Company Magazines

Laughing And Sense Of Humor Essay examples -- essays research papers

Laughing and Sense of Humor â€Å"What is it that differentiates human beings most revealingly? Some say it is their varying degrees of compassion; others say it is amounts of prudence; still others, people's differing appreciations of beauty, or whatever makes them angry. And there are other possibilities worth considering. But in truth nothing is so revealing as a person's sense of humor.†   Ã‚  Ã‚  Ã‚  Ã‚  It is not very hard to notice the many differences between people. There are thousands of things that differentiate us. Appearance is of course the most obvious but in reality appearance does little to actually distinguish people outside of identifying them. Having blue eyes does not say anything about my attitude, my beliefs, my likes or dislikes. Of course there is no one, single character trait that will best identify a person. Humans are extremely complex. Most of us spend our entire lives trying to figure one another out. (This is especially true when attempting to figure out females.) Clues can be found anywhere. The books a person reads, the movies they watch and the games they play all reveal little bits of their character.   Ã‚  Ã‚  Ã‚  Ã‚  It is a fair comment though that the most revealing character trait a person has is their sense of humor. Few things are as distinguishable and noticeable as humor. Laughs echo throughout rooms and they are as unique as snowflakes. Jokes have been told and retold for centuries by men and women of all ... Laughing And Sense Of Humor Essay examples -- essays research papers Laughing and Sense of Humor â€Å"What is it that differentiates human beings most revealingly? Some say it is their varying degrees of compassion; others say it is amounts of prudence; still others, people's differing appreciations of beauty, or whatever makes them angry. And there are other possibilities worth considering. But in truth nothing is so revealing as a person's sense of humor.†   Ã‚  Ã‚  Ã‚  Ã‚  It is not very hard to notice the many differences between people. There are thousands of things that differentiate us. Appearance is of course the most obvious but in reality appearance does little to actually distinguish people outside of identifying them. Having blue eyes does not say anything about my attitude, my beliefs, my likes or dislikes. Of course there is no one, single character trait that will best identify a person. Humans are extremely complex. Most of us spend our entire lives trying to figure one another out. (This is especially true when attempting to figure out females.) Clues can be found anywhere. The books a person reads, the movies they watch and the games they play all reveal little bits of their character.   Ã‚  Ã‚  Ã‚  Ã‚  It is a fair comment though that the most revealing character trait a person has is their sense of humor. Few things are as distinguishable and noticeable as humor. Laughs echo throughout rooms and they are as unique as snowflakes. Jokes have been told and retold for centuries by men and women of all ...